Batteries Plus Bulbs
  • Marketing
  • Hartland, WI, USA
  • Full Time

Batteries Plus Bulbs is adding a new addition to our Marketing team, a Franchise Marketing Manager. This individual will lead administrative and project management tasks to drive the marketing efforts of the franchise development line of business. They will hold a creative mentality to develop new lead generation programs and campaigns, execute marketing strategies and analyze the effectiveness.

Essential Responsibilities (other duties as assigned):

Lead Generation

  • Participate in developing and executing integrated multi-channel marketing initiatives that build awareness, consideration and familiarity leading to brand interaction and conversion, to achieve company goals
  • Make data-driven decisions around marketing spend across channels to drive the lowest cost of acquisition of new leads
  • Research, develop and execute new lead generation strategies
  • Identify, cultivate, manage and track new franchise opportunities

Reporting and Analysis

  • Establish, track and report on the right KPIs to steer our strategy and evaluate effectiveness
  • Provide proactive quantitative data analyses and insights to support strategic decision making including optimization of current marketing activities as we continually move to more digital activities
  • Drive rigorous testing, measurement and iteration to improve results continuously
  • Manage budgets to ensure proper pacing and allocation

Asset Management

  • Develop, source and manage all messaging and content. This includes the creation and management of content calendars, brochures, broker outreach, PowerPoint presentations, call scripts, ads, flyers, email messaging, website content (including external web portals), social media posts and external PR
  • Assist with organizing needs for trade shows, including: updating and shipping tradeshow booths, promotional materials and collateral marketing materials
  • Create and maintain a calendar of marketing activities
  • Work cross functionally to support the needs for ongoing communication with prospects, candidates and brokers
  • Ensure all marketing materials, and publications are compliant with current franchise disclosure laws
  • Regular review of marketing materials to ensure they adhere to brand guidelines
  • Stay on top of industry trends and best practices with an understanding of how they can be applied to campaigns

Project Management

  • Contribute to and drive projects that directly align with the organizations strategic goals related to franchise development
  • Coordinate and lead primary meetings and discussions; set agenda, manage communications and process reports 
  • Lead cross-functional project teams from project onset through post-implementation or launch activities
  • Develop and implement projects and associated metrics; obtain alignment; identify project risks and develop risk mitigation plans; be a source of conflict resolution


  • Bachelor's degree in Marketing, Business, Communications, Journalism or related subject required
  • Minimum of 5 -7 years of relevant marketing experience. Experience to include previous franchise or retail marketing is preferred
  • Working knowledge of Microsoft Office; Excel proficiency. Working knowledge of Google Analytics. Capable of adapting learning to incorporate new technology  
  • Ability to be flexible and adaptable as marketing strategies change; able to pick up and learn new skills quickly. Aptitude for both the technical and the creative aspects of the business desirable
  • Ability to think critically, express ideas/information clearly, analyze data, put forward recommendations on how to proceed, and work in a rapidly changing/high growth environment
  • Well organized with a strong attention to detail and accuracy. Able to meet deadlines with multiple tasks, and projects in a fast paced, changing environment

Batteries Plus Bulbs is an Equal Opportunity Employer Disability/Vet

Batteries Plus Bulbs
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